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Field notes on marketing that pays back
Practical guides you can use this week, written by people who manage the accounts.
Latest articles
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AI Search Visibility: How to Get Your Brand Cited by AI Assistants
Buyers now ask AI assistants for recommendations. Here is a practical starting framework for understanding and improving how AI search describes your brand.
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Commercial-Intent SEO: Rank for the Keywords That Actually Sell
Why chasing traffic volume can stall SEO ROI, and a simple framework for prioritising keywords by how close they sit to a buying decision.
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How to Find Wasted Google Ads Spend in 30 Minutes
A practical, step-by-step checklist for spotting the search terms, placements and settings that quietly drain your Google Ads budget.
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