Offline conversion imports
Opportunities and closed-won revenue pushed back to Google and LinkedIn to train bidding.
B2B SaaS marketing
Pipeline, not just MQLs
Long sales cycles make cheap leads look good and real pipeline look expensive. We connect ad platforms to your CRM so spend follows opportunities and revenue, not form fills.
The challenge
What makes B2B SaaS different
Lead quality vs. volume
Gated content inflates MQL counts while sales ignores most of them.
Attribution across long cycles
Buying committees touch many channels over months, so last-click data undervalues demand creation.
Competitor bidding
Category keywords get expensive fast; without tight intent filtering, budgets drain on researchers and students.
Our playbook
How we drive yield in B2B SaaS
Comparison & alternative pages
High-intent SEO and paid landing pages for “vs” and “alternative to” searches.
Account-based LinkedIn
Target account lists, sequenced creative and frequency caps aligned with sales outreach.
AI lead scoring
Fit and intent scoring that routes the right leads to sales faster.
What we report
KPIs that match your P&L
- Sales-qualified pipeline
- Cost per opportunity
- Pipeline-to-spend ratio
- Demo-to-close rate
Services for B2B SaaS
PPC Management
Paid search and paid social run against profit targets: tighter structure, cleaner data and a bid strategy that knows what a customer is worth.
SEO
Technical foundations, search-intent content and earned authority, prioritised by which rankings will actually move revenue.
AI Marketing
Applied AI that removes busywork and sharpens targeting: predictive audiences, faster creative testing, automated insight and visibility in AI search.
Reporting
How we report, every month
No vanity metrics and no 40-slide decks. You always know what you spent, what it returned and what happens next.
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Always on
Live dashboard
Spend, conversions, revenue and pipeline by channel, refreshed daily from your own ad, analytics and CRM data.
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Weekly
Pulse note
Five lines in plain English: what moved, why, what we changed and anything that needs your decision.
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Monthly
Yield report and call
What marketing returned, the tests we ran and what they taught us, and the next month’s priorities ranked by expected return.
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Quarterly
Planning session
Budget mix, channel roadmap and targets reset against your business plan, not last quarter’s habits.
Get a free Yield Audit for your B2B SaaS business
Our free Yield Audit shows where your ad spend leaks, which rankings are worth winning and the three moves we’d make first. No obligation, no hard sell.
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