Conversion & value tracking
GA4, enhanced conversions, offline conversion imports and CRM revenue mapping, so bidding optimises to profit.
PPC Management
Paid media that pays you back
Most ad accounts don’t fail on creative. They fail on plumbing: broken conversion data, bloated match types and budgets steered by the wrong number. We fix the plumbing first, then scale what earns.
Where return leaks
What we fix first
01
Optimising to the wrong conversion
Smart bidding is only as smart as the signal you feed it. If form fills and phone calls count the same as closed revenue, the algorithm buys more of the cheap stuff.
02
Search terms nobody reviews
Broad match and Performance Max can quietly spend on queries that will never buy. Without a regular search-term and placement audit, waste compounds every week.
03
Budgets split by habit
Campaigns often get money because they got it last quarter. We reallocate by marginal return, so each extra dollar goes where it earns the most.
What’s included
PPC Management, done properly
Account architecture
Campaign and asset-group structure built around margin, intent and geography instead of guesswork.
Search, Shopping & PMax
Google and Microsoft Ads with disciplined negative-keyword, feed and placement management.
Paid social
Meta and LinkedIn programmes with audience testing, creative iteration and frequency control.
Landing page testing
Message-match landing pages and structured A/B tests that raise conversion rate without raising spend.
Budget pacing & forecasting
Weekly pacing against target CPA or ROAS, with forecasts that tell you what the next dollar is likely to return.
How we measure it
The numbers on your report
We agree on targets during onboarding and report against them every month, in plain English, tied to your CRM or store data wherever possible.
- Return on ad spend (ROAS)
- Cost per qualified lead / acquisition
- Revenue & pipeline from paid
- Wasted-spend share
Platforms we manage every day
- Google Ads
- Microsoft Advertising
- Meta Ads
- LinkedIn Ads
- Google Analytics 4
- Google Search Console
- Google Business Profile
- Merchant Center
FAQ
PPC Management questions
Which ad platforms do you manage?
Google Ads (Search, Shopping, Performance Max, YouTube), Microsoft Advertising, Meta (Facebook and Instagram) and LinkedIn. We recommend platforms based on where your buyers are, not on what is easiest to sell.
Is there a minimum ad budget?
We recommend at least $3,000 a month in ad spend across platforms. Below that, there is rarely enough conversion data for bidding to learn, and a management fee is hard to pay back. During your free audit we will tell you honestly whether your budget is ready, and what to fix first if it is not.
Do we keep ownership of our ad accounts?
Always. Accounts, data, creative and tracking stay in your name. We work with access you grant, and you can revoke it at any time.
How soon will we see results?
Tracking and waste fixes usually show in the first few weeks. Bid-strategy learning and structured tests take longer to mature, so we set expectations for 30-, 60- and 90-day milestones before we start.
Pair it with
SEO
Technical foundations, search-intent content and earned authority, prioritised by which rankings will actually move revenue.
AI Marketing
Applied AI that removes busywork and sharpens targeting: predictive audiences, faster creative testing, automated insight and visibility in AI search.
Get a free PPC Yield Audit
Our free Yield Audit shows where your ad spend leaks, which rankings are worth winning and the three moves we’d make first. No obligation, no hard sell.
Get my free Yield Audit Talk to a strategist →
Or call (866) 360-RANK ((866) 360-7265), Mon–Fri, 9am–6pm Eastern.