SEO

Rankings that turn into revenue

Traffic is a vanity metric if it doesn’t buy. We start with the keywords closest to a purchase decision, make sure search engines can crawl and trust your site, then build content and authority that keeps compounding.

Where return leaks

What we fix first

01

Ranking for the wrong intent

Informational traffic is useful, but if your money pages sit on page two for commercial queries, the business case for SEO never shows up.

02

Technical debt hiding pages

Crawl traps, duplicate templates, slow Core Web Vitals and broken internal links can stop good content from ever being indexed or trusted.

03

Content without a conversion path

Blog posts that rank but never link to a service, a demo or a product leave revenue on the table every single day.

What’s included

SEO, done properly

Technical SEO audit & fixes

Crawlability, indexation, site architecture, structured data, Core Web Vitals and migration support.

Revenue-first keyword strategy

Keywords mapped to funnel stage and page type, prioritised by commercial value and ranking difficulty.

Content production

Expert-led landing pages, comparison pages and articles written for people first, structured for search.

On-page & internal linking

Titles, headings, entities and link architecture that pass authority to the pages that make money.

Digital PR & authority

Earned links and mentions from relevant publications. No link farms and no private blog networks.

Local & AI search visibility

Google Business Profile optimisation and content shaped to be cited by AI overviews and answer engines.

How we measure it

The numbers on your report

We agree on targets during onboarding and report against them every month, in plain English, tied to your CRM or store data wherever possible.

  • Non-brand organic revenue / leads
  • Rankings on commercial keywords
  • Organic conversion rate
  • Indexed, healthy pages

Platforms we manage every day

  • Google Ads
  • Microsoft Advertising
  • Meta Ads
  • LinkedIn Ads
  • Google Analytics 4
  • Google Search Console
  • Google Business Profile
  • Merchant Center
FAQ

SEO questions

How long does SEO take to work?

Technical fixes can lift performance within weeks, but meaningful gains on competitive commercial terms typically take several months. We report leading indicators monthly so you can see momentum before revenue fully lands.

Do you guarantee first-page rankings?

No, and you should be wary of anyone who does. Search engines control rankings. We commit to a transparent plan, consistent execution and reporting tied to business outcomes.

Do you use AI to write content?

We use AI to speed up research and outlines. Every published page is written or substantially edited by a human who knows the subject, then fact-checked against your expertise.

Will SEO work alongside our PPC?

Yes, and it should. Paid search data shows which queries convert; SEO then targets those terms organically so you can gradually reduce paid dependence where it makes sense.

Pair it with

Get a free SEO Yield Audit

Our free Yield Audit shows where your ad spend leaks, which rankings are worth winning and the three moves we’d make first. No obligation, no hard sell.

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