Law firm marketing that gets cases to the intake desk
Legal clicks are among the priciest on the internet, so waste costs more here than anywhere.
- Your accounts stay yours Every ad account, analytics property and report sits in your name from day one.
- No contracts Month to month, no contracts, cancel any time.
- Honest media math We report spend and fees on separate lines.
Clients search at their worst moment
People look for a lawyer after an accident, an arrest or a separation. They call the first firm that answers well. Marketing’s job is to get you into that short list and your intake team’s job is to finish it.
Case types and how to chase them
| Job or case type | Why it’s worth chasing | How we go after it |
|---|---|---|
| Personal injury | High case value, intense competition | Intent-filtered search ads, case-type landing pages, call tracking to signed retainer |
| Family law | Sensitive, trust-driven | Careful messaging, consultation-booking focus, local SEO |
| Criminal defence | Urgent, immediate | Dayparted ads with call-first pages and 24/7 handling checks |
| Estate and business law | Planned, referral-heavy | Content and authority building |
Intake is where cases are lost
A twenty-minute callback delay can hand the client to a competitor. We map your path from enquiry to signed retainer and fix the slow steps.
Advertising rules come first
Bar and law-society rules govern testimonials, specialisation claims and results language, and vary by jurisdiction. Every ad and page needs your compliance sign-off before it runs.
The channels we’d line up first
- Search ads with strong negative lists.
- Local SEO and reviews.
- Call tracking by practice area.
- Retargeting of consultation page visitors.
Ready to see what your market could return?
Our free Yield Audit shows where your ad spend leaks, which rankings are worth winning and the three moves we’d make first. No obligation, no hard sell.
Or call (866) 360-RANK ((866) 360-7265), Mon–Fri, 9am–6pm Eastern.